Y&R: When the bear poops, winter is over
Bears are the only animals that don’t need to defecate during hibernation. The first «bear poop» is therefore a clear sign that winter is over. Y&R has created a campaign centered on this biological peculiarity.
Evi the bear has been resting in her bear pen in Goldau since November. On Baereschiss.ch you can now submit a guess as to when she will finally come back outside and officially declare winter over with her first big business. All those who guess will receive a discounted entry to the zoo as a thank you. Attractive prizes will also be raffled off. Afterwards, the weight of Evi's pile will be determined at the big bear-shit weighing event. The highlight: the weight of the bear's poo determines the percentages you get at the subsequent winter sale at the Helly Hansen Workwear Center. Admission to the festive weighing event is free. The exact date will be announced as soon as Evi has relieved herself.
