Open Up: Brand identity for Pikett Criminal Defense
Anyone who is confronted by the police or the public prosecutor's office is often overwhelmed. Communicating the legal situation to the right target group proved to be a challenge for Pikett Strafverteidigung.
The right to a lawyer from the outset has been in force in Switzerland since 2011. According to this right, the accused or arrested person may be accompanied by a lawyer from the very first questioning. In order to provide better information about the right to be accompanied by professional legal representation, Open Up was commissioned by the Pikett Strafverteidigung association to develop a new brand identity.
"With professional communication, we want to help ensure that those affected know, understand and can assert their own rights in the event of an accusation or arrest," says Tanja Knodel, President of the association. In 2015, open up teamed up with Zurich-based brand and design agency pikka to develop the content and visuals of a new brand identity. The aim was to convey the value proposition of Pikett Strafverteidigung - to provide criminal representation around the clock - in easy-to-understand language and to provide information about the legal background through visualizations.
The result is a new website Pikett-strafverteidigung.ch as well as a brochure to hand out to interested parties. If criminal representation is required, the telephone number and initial information on your rights are available as a flyer. Criminal law representation is provided around the clock, 365 days a year, by 350 members of Pikett Strafverteidigung.
