Publicom launches Mediabrands Romandie
Since 2013, Publicom has been examining the qualitative appeal of German-speaking Swiss media brands in the cross-media brand study Mediabrands. This year, the survey is being expanded to include French-speaking Switzerland.
With around 4'500 interviews, Mediabrands is thus the largest qualitative media study in Switzerland, Publicom writes in a statement. The representative survey using the single-source method examines the qualitative perception of language-regional and regional media brands in German-speaking Switzerland, French-speaking Switzerland and five economic regions (northwestern Switzerland, Bern, Zurich, eastern Switzerland, central Switzerland). In addition to qualitative characteristics such as credibility, entertainment value and brand loyalty, MediaBrands also examines the use of the media brands on the various channels (total audience). Initial results will be available to participating brands from July 2016.
