Advertising Week "Marketing Industry Report
This Friday, the «Marketing Industry Report» will be published alongside *Werbewoche*. Here’s an overview of the topics and authors.
The industry report is a new, 16-page special publication that appears six times a year under the Werbewoche label and takes a very targeted look at various sections of our industry. The first industry report on the subject of marketing will be published on February 26 and will be distributed together with Werbewoche 4/2016 to all Subscribers shipped. These topics await you:
Storydoing
Brands should make
Brands have to do something to really tell a story.
The Author: Mirko Kaminski is founder, owner and CEO of the German agency Achtung!, which works for Swiss and Nestlé, among others, and employs 150 people. Kaminski has been a juror at the Cannes Festival, the New York Festival and the PR Report Awards, among others. The agency is among the top agencies in the German PR creative rankings and was also nominated for the Swiss Award Corporate Communications in 2015 with a campaign for Swiss International Air Lines.
Communication dictatorship adieu
The future of marketing
Consumers have long since left the world of classic advertising messages, disgusted by an ever more intense "more of the same". What to do?
The Author: Remy factory owner heads one of the top ten agencies in Switzerland as CEO of JWT/Fabrikant and is a member of the Board of Directors of Mindshare Media Agentur. He has won over 300 awards in various national and international competitions, and one of his cinema spots was included in the permanent collection of the New York Museum of Modern Art. In addition, the thoroughbred creative served as a jury member at the Cannes Festival and actively fights for better advertising on the board of the Art Directors Club Switzerland. Furthermore, Fabrikant is a lecturer at universities of applied sciences and a donor of the Zurich Film Festival. Remy Fabrikant studied at the University of Applied Arts and started his career as an art director at Advico Young & Rubicam. He has worked for many national and international clients such as Bayer, Deutsche Bank, Kimberly-Clark GmbH, Heineken, VW, Unilever, Microsoft, Nestlé, IBM, Swissair, Mazda, Maurice Lacroix, Groupe Mutuel, Unicef. In 2015 he published the book "The end of communication dictatorship. The art of motivation".
Neuromarketing
Push the buy buttons
Dr. Hans-Georg Häusel is an expert in marketing, sales and management brain research. In this interview, he reveals why detergent advertising isn't as bad as we think it is and how to push consumers' buy buttons.
In a nutshell: Hans-Georg Häusel holds a doctorate in psychology and is a thought leader in neuromarketing. He is one of the leading international experts in marketing, sales and management brain research. As a brain researcher with many years of consulting experience, Häusel knows where the many small unconscious purchase buttons are located in customers, what distinguishes customers from one another and how to win them over. He shows managers how motivation and leadership really work from the brain's point of view and what makes companies successful. Häusel is a sought-after keynote speaker both nationally and internationally. He has received the Excellence Award as one of the best speakers in the German-speaking world. Together with the Haufe publishing group and the Nymphenburg Group, Häusel also organizes the largest European neuromarketing congress every year. Häusel is a lecturer at the Hochschule für Wirtschaft in Zurich and works as a senior partner for Gruppe Nymphenburg Consult. Haeusel.com
Brand Leadership
Who will actually manage the brand in the future?
The marketing of the future must be data-based if it really wants to understand the needs of consumers, the experts from the market research institute Mill ward Brown Vermeer recently demanded in a German trade paper. In times of Big Data and prosumers, many marketers hope for success in the clever use of consumer data and with user-generated content. Quite a few claim that consumers are taking over the leadership of brands. Who are the most successful brands in the digital age actually led by consumers?
The author: Dr. Peter Felser is an entrepreneur, consultant and lecturer. With his consulting firm Felser Brand Leader ship, he supervises selected brands and strategy projects, lectures on brand leadership and strategic planning at several universities, serves as director of studies for the CAS "Brand Leadership" at the Zurich School of Economics (HWZ) and as chairman of the board of directors of Serviceplan Suisse - Agency for Innovative Communication, Zurich.
Emotional Branding
Enchant customers with charisma and a personalized customer experience
The author: Sarah Wilhelm is a communications consultant and member of the management board of W4 Marketing. W-4.com, MarketingSheet.com
In addition, top-class representatives of the industry revealed to the Werbewoche industry report "Marketing" what keeps them busy in marketing this year: Sven Reinecke (Executive Director of the Institute for Marketing at the University of St. Gallen), Roman Hirsbrunner (CEO Jung von Matt/Limmat), Christoph Spengler (Accelerom), Roland Ehrler (Director Swiss Advertising Client Association SWA/ASA), Tim Alexander (Head of Marketing and Communications, Swisscom) and Ulrich H. Moser (President GfM - Swiss Society for Marketing).
Following:
Industry Report Digital
April 15; with Advertising Week 7/2016
Advertising industry report
May 27; to the day of advertising with the
"Advertising Week Advertiser of the Year 2016"
Content marketing industry report
July 15; with Advertising Week 12/2016
Industry Report Direct
November 18; with Advertising Week 19/2016
Industry Report Industry Balance Sheet
December 16; with Advertising Week 21/2016
In addition to Werbewoche, the industry reports offer our subscribers a concise overview of the current status in the relevant industry segment and give advertisers the opportunity to address very specific target groups. The industry reports can also be ordered separately by non-subscribers. Please send your orders to [email protected].
You would like to work as Advertiser be represented in the industry report? You can find all info here.
