Le Mob and Encore become Regardez again
The creative duo Bart Wasem and Jürg Steudler are once again offering their core competencies from a single source. Le Mob and Encore Pictures are merged and will once again operate under the name Regardez. Matthias Zurbriggen also becomes a partner in Regardez.
Regardez Executive Producer Matthias Zurbriggen, a long-standing colleague of Wasem and Steudler, will take over the management of the new team. The team is completed by Producer Valdita Shabanaj and Senior Communications Manager Simone Frei.
In addition to the realization of commercials, corporate films and explainer videos, Regardez intends to expand its efforts in the coming months to video-based content marketing and YouTube channel marketing (conception and management of YouTube channels including the realization of YouTube videos).
The aim of Regardez is to seize the opportunities that open up on the Internet for its customers, to follow in the footsteps of international pioneers and to systematically and successfully use moving image content for marketing and corporate communication with fresh strategies, the company continues.
The aim is to show that YouTube is much more than the video playback platform that it is often still perceived as, namely the second largest search engine in the world, an intensively used social medium and an excellent tool for customer loyalty and the dissemination of brand messages.
Werbewoche spoke to Jürg Steudler and Bart Wasem about video-based content marketing and YouTube channel marketing. You can read the interview in the current issue of Print edition the advertising week.
