Jung von Matt/Limmat: Real chocolate advertising for Cailler

In Broc, in the middle of the idyllic Fribourg Pre-Alps, chocolate is produced in the Maison Cailler - a building dating back to the 19th century. Only natural and sustainably produced ingredients are processed there, as well as exclusively fresh milk from cows in the region. The new appearance of the traditional brand is as genuinely made and authentic as Cailler chocolate. The new campaign is a counter-design to classic chocolate advertising, in which computer-animated chocolate flows in slow motion into a finely draped box of chocolates.

A TV spot, which is at the heart of the campaign, takes the real making of Cailler advertising to the extreme. It was filmed in Broc in front of the real Maison Cailler. A narrator walks across the meadow, past the cows, and speaks in French - the language of the place - about Cailler. Real subtitles in the grass translate into German before the speaker meets a real dairy farmer and, a little further away, a band playing the commercial's soundtrack live on the set's meadow.

The campaign continues to include print conversions, online advertising and a new online presence. The new website with integrated 360° videos gives visitors an authentic look inside the Atelier du Chocolat as well as the chocolate factory and takes them on a virtual tour of the surroundings.

Responsible at Cailler: Alessandro Rigoni (Head of Cailler); André Hefti (Head of Marketing); Olivia Ausserladscheider (Communications). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Marco Zimmerli (Creative Direction Digital); Christina Wellnhofer, Johannes Dörig, Andrea Klainguti (Art Direction) Mateo Sacchetti, Stefan Ganz (Text); Bettina Ehrismann (Graphics); Sabrina Arthur, Meret Lauener, Oliver Vedolin, Amir Ferhatbegovic (Consulting); Nathalie Eggen, Nicole Hoppler (Public Relations, Social Media & Content); Sarida Bossoni (FFF); Deborah Herzig (Art Buying); Ursula Christen, Jonas Grümann, Ralf Brändli (Technology). External partners: Rosas & Co Films (production); Barney Cokeliss (director); Philippe Kress (cinematographer); Anné Kulonen (music); Jingle Jungle (sound studio); Ben Stockley (photographer); PAPERHATFTP (image editing); Bandara (360° videos).