The House: Intralogistics staged by Jungheinrich
Jungheinrich commissioned The House to develop an overarching positioning strategy and a more focused communications approach—with a high degree of autonomy—for the intralogistics sector in the B2B segment.
Jungheinrich stands for pioneering intralogistics and is one of the world's three largest suppliers of material handling equipment, warehousing and material flow technology. The centerpiece of the communication is an image film that stages the perfectly coordinated processes through a parkour runner and thus creates a bridge to the topic of intralogistics. The film runs in both electronic and digital media, as well as in an interactive version at Jungheinrich.chwhere it acts as a pivotal point for the individual phases and brings additional content to life on the timeline.
At Il.jungheinrich.ch a microsite has been created as a modern web presence that revisits the topic of intralogistics, presents the product range and underlines Jungheinrich's expertise. The site is available in a specially adapted version for desktop, tablet and smartphone.
The essence of the film was consistently continued with an elaborate key visual shoot using special photography and lighting technology. The visuals are staged in print, digital advertising materials, trade fairs, brochures and internal applications.
Responsible at Jungheinrich: Reto Müller (Head of Marketing), Marina Magoley (Communications). Responsible at The House: Grischa Rubinick (ECD), Peter Trüb & David Roth (CD), Stephan Ziegler (Senior AD Digital), Fritz Kreis & Manuel Steiner (Art Director), Guy Collé (Programming), Nico Podgorny (Overall responsibility and consulting). Film production: Shining Pictures, directed by Chris Grüner. Music: Roman Camenzind (Hitmil). Photo: Jonathan Heyer. Image processing: Rohner Retouche. Parkour runner: Christian Harmat.
