Stämpfli launches online customer magazine for BEKB
Until now, Berner Kantonalbank has kept its customers informed of the latest news through a six-page print publication. Starting this year, the customer magazine is now also available as an online publication. Stämpfli Kommunikation is behind this change.
The customer magazine called "flash" of the Berner Kantonalbank BEKB has got a new and above all virtual face. A six-page print folder has been transformed into a Online magazine which deals not only with BEKB-specific topics but also with social issues. Editorial responsibility is borne by Stämpfli Kommunikation. "An inconspicuous product has developed into one that is as exciting as it is diverse," emphasizes Karl-Martin Wyss, Head of Marketing at BEKB. In addition to editorial responsibility, Stämpfli Kommunikation is significantly involved in the conceptual reorientation. The magazine is published quarterly together with an online and a print newsletter, each on a specific topic - the printed newsletter is produced entirely by Stämpfli.
