With Havas Worldwide Genève, Geneva Animal Welfare continues to look to the future
Abandoned animals often have a difficult past. But above all, they have a future. That is the message that the Geneva animal welfare organization SPA Genève aims to convey in its campaign, in collaboration with Havas Worldwide Genève.
The campaign launched last year is now being followed by the second phase, in which Geneva Animal Protection is showcasing its successes. Since the start of the campaign last summer, people who had adopted an animal from Geneva Animal Protection were able to send in a photo of themselves and their animal to be featured as an illustration on a tarot card. The idea was very well received and Geneva Animal Protection received many photos, some accompanied by moving stories. To convince those still hesitant to adopt that adopting an animal can be a wonderful story, all the pictures and stories were published on the Website of the SPA Genève were published. In a competition, three pairs were selected from the many entries to be depicted as illustrations on tarot cards. These three tarot subjects can now be found again in the continuation of the print and poster campaign.
Responsible at Havas Worldwide Genève: Gabriel Mauron (Creative Director), Thibaud Genevois (Copy writer), Pierre-Olivier Gardello, Simeon Brandner (ADs), Caroline Prince (Consulting), Alexis Mouthon (Strategic Planning). Illustration: Yeaaah! Studio. Photo processing lithography: Scan Graphic. Media Agency: Mediatonic.
