New Co-Managing Director at Serviceplan
Pam Hügli assumed the role of managing director at Serviceplan Suisse effective January 1, 2016. Together with founding partner Christian Baertschi, she will be responsible for the agency’s day-to-day operations.
Hügli began her long advertising career at Advico Young & Rubicam in Gockhausen. She then moved on to Aemtlerstrasse, where she was part of the founding team of the Spillmann/Felser/Leo Burnett agency together with Christian Baertschi. There, as a consulting group leader and member of the management team, she was jointly responsible for the agency's fortunes.
Pam Hügli then took over the management of Alpha 245, which she expanded into a 25-person agency together with creative partner Diana Wick Rossi, adding entrepreneurial know-how to her already broad industry experience. Over the past two decades, Pam Hügli has managed diverse national and international brand projects - and played a decisive role in shaping many campaigns that have won awards for their creativity and effectiveness.
According to a statement on Thursday, Pam Hügli is looking forward to her new role: "My personal development opportunities in an owner-managed company were one of the decisive factors in this decision. In addition, and this was and is particularly important to me: With Christian Baertschi, I am working closely with someone I have known and trusted since I started in the advertising industry. And it's not just this companion I'll be meeting at Freiestrasse, but also others I'm very much looking forward to. The personal was and is very important to me and was the basis of many small and big successes in the past. I look forward to playing my part in the success of the Serviceplan Group."
