Recruitment campaign for Children's Hospital Zurich implemented

The campaign was developed and implemented by C-Factor and Xeit. Execute three clicks and already lean back? At the Children's Hospital Zurich, this is now possible. Interested nursing professionals can sign up on the microsite Kispi-spirit.ch apply within 15 seconds and receive a response from the Children's Hospital Zurich within two days. "We want to make this the easiest application in the entire healthcare industry," says HR Manager Matthias Bisang, explaining the recruitment campaign that has just been launched, "Care for the Kispi Spirit with us.

In addition to the greatest possible simplicity, the "Kispi Spirit" is at the center of the campaign - the extraordinary team spirit and good cohesion of all employees for the benefit of the children. It can be experienced in six short, personal videos, on Facebook and, of course, in the children's hospital itself. The campaign relies primarily on online marketing for the suppliers to the microsite with targeted AdWords, Display Ads, Facebook Ads and Youtube Video Ads, but also attracts attention offline: Starting today, a "Kispi-Spirit" streetcar rolls through the city of Zurich. "C-Factor and Xeit convinced us in the collaboration with creative ideas, strong consulting and a lot of implementation power," Matthias Bisang describes the approximately nine-month joint project.

Responsible at Kinderspital Zürich: Matthias Bisang (HR Manager), Sonja Auf der Maur (Divisional HR Manager), Manuela Frey (Communications), Jörg Buckmann (Consulting). Responsible at C-Factor: Philipp Metzler (Consulting Management/Content), Marlen Steiner (Consulting). Responsible at Xeit: Simon Künzler (strategy/consulting), Thomas Lecher (consulting/project management). Responsible at Hauptstadtfilm: Roland Luder, Beni Leoni (videos).