Woz readers solve crossword puzzles differently
Leo Burnett has launched a new branding campaign for the weekly newspaper under the slogan: «If you want to form your own opinion, read the WOZ.».
As an independent media title, the left-wing weekly highlights political, economic as well as social issues week after week, far from the uniformity of the Swiss media, the agency says in a statement. Thus, Woz readers even afford their own opinion when filling out crossword puzzles - to be seen in the new image campaign, developed by Leo Burnett Switzerland.
The campaign has been running since December 2015 and takes the form of advertisements, e-boards and short cinema spots.
Responsible at Woz: Claudia Gillardon, Camille Roseau (Marketing). Responsible at Leo Burnett Switzerland: David Hugentobler, Pedro Moosmann (creation), David Fischer, Pablo Schencke (CD), Martin Stulz (ECD), Fernando Gort (consulting), Suzana Kovacevic (agency producer), Jovica Radisavljevic (direction), Aron Marty (camera).
