Marr becomes vice president of product and marketing at Adello
Vanessa Marr, previously Country Manager for Microsoft Advertising Switzerland, will join Adello on March 1, 2016. In the newly created position of Vice President of Product and Marketing, Marr will be based in Zurich and will define the global product and marketing strategy.
In this role, Marr will be part of the management team at the Group level, reporting directly to CEO Mark Forster.
"Adello has been able to steadily develop programmatic technology in mobile advertising over the past few years and successfully compete on the global stage with numerous awards. In a next crucial phase, Adello is now focusing more on data-driven product development and thus even higher customer and end-user satisfaction. With Vanessa Marr, we are gaining an experienced leader with deep expertise in the core areas of Digital Media, User Research & Analytics, Programmatic Advertising and Product Marketing. With her added leadership and execution skills, Marr is ideal for this pivotal role at Adello," said Adello CEO Mark Forster.
Vanessa Marr on joining Adello: "I have been able to observe Adello's rapid development over the last few years from different perspectives and am fascinated by its leading technology, professional team and global ambition. I am very excited to now also become part of this team in my new role as VP Product and Marketing and play a significant role in Adello's evolution."
Vanessa Marr has 14 years of experience in the marketing and communications industry, joining Microsoft in 2009 and progressing through various consumer marketing and business operations roles until becoming Country Manager of Microsoft Advertising at the end of 2014. Prior to that, she was responsible for market media research and communications at Goldbach Audience. Marr holds a master's degree in journalism and sociology from the University of Zurich.
