Viva Kommunikation: Day of the Swiss garage owners

The year is still young, but the Swiss Automobile Trade Association (AGVS) has already successfully completed the first highlight of its annual program: the tenth Swiss Garage Owners' Day on 19 January 2016. What began as an annual meeting of AGVS members has become the largest specialist conference of the Swiss automobile trade within just a few years. This year, the conference at Emil Frey's Classic Center in Safenwil had to be announced as sold out at the beginning of December (for official reasons).

The Viva agency, which has been providing the AGVS with overall communications support for ten years, was once again responsible for the program and detailed content planning this year. According to the press release, the feedback from conference attendees, speakers and talk participants was very positive across the board. The statement by Jürg Röthlisberger, Director of the Federal Roads Office (Astra) and speaker and panelist at the conference, is representative of this: "I take part in up to 50 events a year, mainly as a speaker, but I have never experienced such excellent content planning and support."

The film produced by the Viva team in close cooperation with On Air Production about the Swiss car industry was also shown at the conference.

Finally, Viva's content management team was also responsible for reporting on the conference. Throughout the day, the conference landing page was continuously updated in three languages and accompanied via social media (Facebook and Twitter).