Leo Burnett: speeding buses for pedestrians

Christmas is supposed to be a time for reflection. However, there is little sign of this around Zurich's shopping mile: stressed-out last-minute shoppers rush from store to store. But last year, anyone who was speeding while buying presents was flashed: Leo Burnett Switzerland installed a speed trap for stressed pedestrians in the middle of the hustle and bustle. Hundreds of passers-by were flashed. The tickets handed out, however, turned out to be vouchers for shopping in Sihlcity. Because there you can store in a relaxed way and without long walking distances even at Christmas time.

Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist. Responsible at Leo Burnett Switzerland: Barbara Hartmann, Anna Leudolph (creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Ingrid Zumkehr (consulting), Erasmo Palomba (art buying), Daniel Strickler (production). Responsible at 3dimensional: Martin Hurschler; Christian Massler Santiago (camera).