Communication under attention stress
Digitalization is significantly changing the way we perceive the world, leading to sensory overload. This also has consequences for individual attention spans. At Serviceplan’s 5 p.m. Academy, three speakers addressed these changes in detail.
How do the media, advertising and communications industries deal with these changes? This question was discussed by Viktor Baumgarnter, communications trainer and co-host of the evening, Martin Spillmann, member of the Board of Directors of Serviceplan Suisse and Marco Boselli, Editor-in-Chief of 20 Minuten. The panel discussion was chaired by Claudio Rotter.
Viktor Baumgartner gave input on the difficulty of reaching the other person with a message. He believes it is important to know what you want and say what you want (to achieve) and communicate this in an impressive way. "Those who master these skills gain trust, credibility and confidence in the media, investors and customers."
According to Marco Boselli, attention stress is also a major issue for print and online media. "Listening attentively, fully immersing ourselves in a text and researching on the internet, with the pressure of competition and publication pressure on our backs, are the big challenges for us."
In a relaxed atmosphere, the speakers and moderator highlighted current aspects of the topic with a high-caliber audience and highlighted possible solutions in the discussion. (uma)
