Promokant and Lauris coooperate
As part of Promokant's ongoing development, the 10-year-old company is entering into a partnership with the Western Swiss agency Lauris.
Lauris, the leading agency for operational marketing in French-speaking Switzerland, will in future be responsible for the support and provision of promotional staff in French-speaking Switzerland and Ticino. In return, Promokant will provide the new partner with staff for German-speaking Switzerland. According to the press release, the cooperation will enable both agencies to expand their range of expertise and services and to concentrate territorially on conceptual and advisory functions. In addition, well-known brands are now offered so-called "glocal" solutions - global strategic management accompanied by local operational efficiency. Together, the two agencies employ 30 permanent staff spread across four offices (Zurich, Basel, Lausanne and Lugano) and manage a staff pool of almost 3,000 promoters, hosts/esses, bartenders and logisticians.
