IAB Academy and the HWZ: Digital Marketing Training for Executives

As generalists, managers are also required to make decisions on new and sometimes complex topics in the field of digital marketing. With a compact training program of four modules over four mornings, industry experts provide practical insights into the world of digital advertising. The IAB Academy lays the foundation with the basic program "Digital Marketing Trends compact - intensive course for decision-makers". The course takes into account the tight time budget of managers and therefore takes place each morning from 8.00 - 11.00 a.m. at the centrally located HWZ University of Applied Sciences in Business Administration Zurich. The course focuses on trends in website marketing, programmatic advertising, successful concepts in digital marketing such as video advertising or content marketing as well as mobile marketing. The course costs CHF 800 and will be offered three times in 2016.

At the HWZ School of Business, which itself offers challenging seminars (e.g. digital change) as well as certificate and master's courses in digital business, this course is part of the newly launched Executive Academy. Its director, Cyril Meier, is convinced that continuous professional development is essential for managers in today's rapidly digitalizing world of work. He sees the cooperation with the industry association IAB Switzerland as a good opportunity to make the know-how of both partners in digital marketing optimally accessible to companies and organizations.

The IAB Academy specializes in basic training in digital marketing and is now in its fifth year of running its ever-expanding programme. Thanks to the support of numerous partner companies, it is able to offer its program at a reasonable price. Further information and the registration forms can be found at Iab-academy.ch