Vitamin 2 as an enabler in relationship management
The St. Gallen-based agency Vitamin 2 gave away postcards designed by artists for Christmas, choosing not to include its own branding.
It's not just Amazon and Zalando that keep the postal service busy at Christmas. At the end of the year, companies of all shapes and sizes like to send their customers a little something special. As a rule, these often pale Christmas greetings are already longer in the waste paper than on the desk on the day they are sent. The Christmas mailing from Vitamin 2, on the other hand, has a good chance of being allowed to visit one more mailbox before it reaches the end of its life: The St. Gallen-based advertising agency sent out an eight-part set of postcards under the headline "Give an important person joyful mail!", which can be individualized and sent to significant others at any time, regardless of the season.
"Being close among friends and family is the greatest happiness in life - at Christmas, after all, we all feel it particularly intensely. And it is communication that brings us closer together," say the founders René Kappeler and Jan Hasler. With the postcard set, they want to support their customers in sending a small signal to important people from their own environment and to maintain the relationship. The prefabricated messages should be thereby an inspiration or relief, a push or also only harmless conversation. In order not to disrupt the authenticity of the message, Vitamin 2 dispensed entirely with its own branding for the cards, thus remaining invisible to the recipients. The postcards were designed with images from the cultural project Ateliervisite, which Vitamin 2 runs as a platform for little-known, exciting artists and cultural workers.
