Y&R: Into the water for boat refugees
Y&R Group Switzerland has devised an ambient campaign for Heks on the topic of boat refugees.
The aid organization Heks is committed to helping refugees in Switzerland and abroad. In various indoor swimming pools in Switzerland, signs have been placed underwater at the end of the pool to draw attention to the plight of boat people in an emotional way by "simulating" the situation in which people find themselves when they cross the sea. The signs congratulate all those who have made it to the other side. Whereas many boat people do not.
Responsible at Heks: Hanspeter Bigler (Head of Communications). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Swen Morath (CD), Sonja Gross (AD), Stephanie Assfalg (AD), Selina Egger (consulting).
