APG|SGA launches new segment brand

APG|SGA Promotion will take over the exclusive marketing of promotions, stand and distribution campaigns (such as sampling, fundraising, ideational campaigns, etc.) as well as pop-up stores and events in promotion areas in around 170 railroad stations in Switzerland as of July 1, 2016. Major events (such as Oktoberfest, Christmas market, etc.) in the five largest stations will continue to be marketed and organized by SBB Real Estate as before.

SBB Immobilien and APG|SGA are thus intensifying their partnership. According to the statement, both companies are convinced that synergies with other outdoor advertising products and embedding in a large sales network can achieve a substantial increase in added value in the area of marketing, organization and execution of promotions in SBB stations.

The APG|SGA Promotion consulting and sales unit will be set up with a total of five employees to look after the advertising market - two of whom will come from the SBB team. From Zurich, APG|SGA Promotion will act as a national competence center for interactive communication activities. The range of services includes, on the one hand, the leasing of high-traffic locations for commercial promotions, brand staging, and pop-up stores on the promotion areas. On the other hand, the marketing of commercial and non-material distribution activities in predefined zones. In addition, the company offers concepts and accompanies the respective appearances and implementations at the customer's request. In the future, the new segment brand will offer its range of services in the promotion area in other communication spaces (for example in shopping centers, in the mountains, in airports and in public transport), according to a statement.

"Through integration into the sales organization of APG|SGA, the products and services can be offered internationally, nationally, regionally and locally. Based on our successful experience with numerous projects already realized, we are convinced that we will be able to successfully develop the new business field by utilizing the existing synergies. As a result, we will be able to offer our customers real added value," explains Ernst Fuhrer, who, in addition to APG|SGA Mega Poster, is also taking over the management of APG|SGA Promotion.

CEO Markus Ehrle: "With this expanded strategic orientation of APG|SGA, we are responding to a growing need of our advertising customers in connection with the changing consumer behavior of their target groups. Due to the growing importance of e-commerce and online shopping, the location of consumption is increasingly moving into the background. This makes it all the more important for our customers to bring their products and services closer to a mobile target group in a haptic and interactive way - and with our offers, this is increasingly possible on the move."