Goldbach Interactive: Social Media Tool Report 2015
For the fifth time, Goldbach Interactive (GBI) has taken a closer look at the social media monitoring market, compared numerous vendors, and evaluated the ten best tools.
The large selection of social media monitoring solutions with different strengths and an almost unmanageable number of functions still makes it difficult for companies to find the right tool for them. GBI would like to remedy this situation and evaluates the best ten monitoring tools in the Social Media Tool Report based on demo access and a comparison of their results and functions.
The Goldbach Interactive tool report does not claim to be exhaustive, according to the press release, but it does show which monitoring solutions are among the top tools in certain application areas and should be considered in an evaluation. Thus, the report provides guidance for companies that already know their monitoring tool needs, as well as for companies that are new to the topic of monitoring. All of the tools evaluated in the top 10 can be recommended for professional use by GBI. Companies should always decide on the basis of their specific needs which tool they require and not be guided purely by the functions of the tool manufacturers.
You can find the entire Social Media Tool Report 2015 here. You can find the infographic in original size here.
GBI approached a total of 170 tool vendors to participate. 40 vendors showed interest, of which 23 ultimately ended up on this year's GBI shortlist. The best 10 monitoring tools are presented in detail in the Tool Report.
Responsible at Goldbach Interactive/ Authors: Stephanie Wörmann (Consulting Group Leader Social Media), Dominique Lauber (Consultant Social Media), Anwar Assaad (Consulting)
