Evoq: Winter campaign for Pastor Sieber
Evoq shows with "Schaff es Dihei", the new winter campaign of Sozialwerke Pfarrer Sieber: It takes little to make a home.
Nothing better than to make yourself comfortable on the sofa at home during the cold winter days. Unfortunately, not all people have a sofa or a roof over their heads. Yet it doesn't take much to create a home. In the new winter campaign of Sozialwerke Pfarrer Sieber (SWS), Evoq focuses on how people without shelter can be helped simply and effectively. With "Schaff es Dihei", the donation possibilities are presented in a surprising way in the familiar style of furniture and accessories brochures. The campaign centers on the story of Günter, a former homeless man who has succeeded in finding his way back into society thanks to the constant help of the SWS community.
In addition to the campaign website, TV spot and direct mailing, numerous other media such as streetcar trailers, advertisements, banners and flyers were realized. A competition with
Youtube film and the story of Günter, round off the activities.
Responsible at Sozialwerke Pfarrer Sieber: Hansueli Gujer (Fundraising Officer), Walter von Arburg (Head of Communications). Responsible at Evoq Communications: Adrian Schaffner (mandate management, concept, text), Adrian Schmid (concept, design), Marta Frieden (graphics). Partner: Visual Production (camera, editing).
