Republica: International campaign for BE! Tourism and SkyWork Airlines continued
Republica is continuing the joint international campaign for BE! Tourism and Skywork Airlines with a seasonal theme. Even in winter, the message remains: «When you fly to Bern, you’re on vacation.»
The same applies to winter vacations in Switzerland: nothing brings guests from all over Europe closer to as many inviting tourist destinations as a flight with SkyWork Airlines to Bern. The Bern-based creative agency Republica shows this in the new campaign visual.
Depending on the specific destination being advertised within the Bern-Bernese Oberland region, the campaign emphasizes different benefits in the text. As in the summer, it is used in the form of advertisements, banners and promotions in the German, Dutch and British markets.
Responsible at BE! Tourism: Harry John (Director), Andrea Spahr (Junior Marketing Manager). Responsible at Skywork Airlines: Martin Inäbnit (CEO), Myriam Schneider (Key Account & Sales Manager), Franziska Meyer (Marketing). Responsible at Republica: Chris Morgan (Creative Direction, Art Direction), Andreas Szentkuti (Text), Nadia Jost (Graphics), Gary Jude (Digital Artist), Daniela Zehr/Fabio Zahnd (Consulting), Eliane Clerc (Photography).
