Alpha 245: Dangerous advertising for Lolipop Candy Shop
With over 40 stores across Switzerland, entrepreneur Alexandra Bisaz has been selling candy in all shapes and colors for 14 years. Alpha 245 set out to attract customers with a menacing bear trap.
For the distribution campaign with hidden camera, a large bear trap was laid out in the Niederdorf and equipped with a bag of sweets as bait. How the passers-by reacted to the sweet and sour temptation and whether the trap snapped shut can be seen in the Lolipop film "Candyfalle" on social media. One thing can already be revealed: hardly anyone could resist the sweet temptation. And even if the treats were free, they still cost some effort. True to the claim: Unfortunately delicious.
The new shopping bag is also dangerous: in the style of the classic movie "Jaws," a candy shark grabs the hand of the bag carrier.
Responsible at Lolipop Candy Shop: Alexandra Bisaz (Managing Director). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (CD), Balz Chen, Patrick Bucher (text), Kathia Le Bescont, Barney Rees (AD), Dominic Häuptli (consulting), Chavela Zink (photography), Suzana Kovacevic (art buying), Pam Hügli, Diana Wick (overall responsibility), Jovica and Aron Marty (film); Flurin Müller (object construction).
