Last but not least: Cablecom manager on a house call

Cablecom has been struggling with the outflow of customers for some time now. However, the planned brand change alone - Cablecom is to be named either after the parent company UPC (United Pan-European Communications) or after the American owner Liberty Global - is unlikely to appease the notoriously dissatisfied customers. The cable network provider therefore wants to investigate the causes. Over the next three weeks, detailed 90-minute discussions will be held with a "three-digit number of customers" to find out where the shoe pinches, as the NZZ am Sonntag writes. In order to convey that they really mean business, it is not interns who are sent on home visits, but members of management and top management. That's real customer care!