BSSM puts BLKB mortgages in the headlines
Basellandschaftliche Kantonalbank (BLKB) relies on BSSM to promote its current mortgage offerings. The Basel-based agency developed a campaign that promotes the products through both print and online channels.
The advertising campaign relies on the effect of positioning headlines. The kick-off in the print media is the cover of the Monday edition of a Basel daily newspaper. Further measures will follow in the coming days and weeks.
Responsible at Basellandschaftliche Kantonalbank: Christoph Loeb (overall responsibility). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Hannes Müller (text); Luca Stancheris (junior AD); Daniela Geiser (desktop); Claudia Paganini (consulting); TWMedia (media planning).
