Notch Interactive: Thomas Schrämli new Media & Analytics Director

As the new Media & Analytics Director, Thomas Schrämli supports the agency in three core areas: Aligning all touchpoints with business goals, setting up higher-level reporting systems, and analyzing campaign performance in real time. The agency thus consistently aligns itself with the needs of its clients.
In order for companies in the digital age to effectively align their marketing priorities with their goals, create relevant customer experiences and maximize the return on investment of campaigns, strategy, creation and analysis must cooperate from the very beginning. Accordingly, Notch Interactive will build on clients' existing collaborations with media agencies and dovetail strategy and creative even more closely.

With Thomas Schrämli, Notch Interactive has gained an experienced expert for this. As a former media planner, consulting group manager and head of communications, he has expertise in the areas of campaign strategy, set-up and monitoring. Over the past five years, he has been responsible for the successful development of Goldbach Interactive's Zurich agency location as a member of the executive board and deputy managing director. He is category jury president at the Best of Swiss Web, a specialist lecturer at various schools and an examination expert for the federal communication planners.

"Notch Interactive is committed to impact. With our new media and analytics services, we help our clients plan and optimize data-driven campaigns in real time. And with truly relevant KPIs for their brand. In other words: reach in the target group or visitor to buyer ratio instead of simply clicks or impressions", explains Peter van der Touw - CEO and founding member of Notch Interactive.