CR Communication in equality mission
CR Kommunikation has launched a new campaign on behalf of the City of Zurich's Gender Equality Office. It aims to highlight the opportunities that equality has created.
The "Equality makes it possible" campaign was launched on Monday. It was realized by CR Kommunikation on behalf of the City of Zurich's Office for Gender Equality. The poster campaign does not aim to define the concept of equality in terms of political or social deficits, but to associate it with a positive message. The subjects show that equality has created a multitude of new opportunities for men and women to shape their lives: Men do not necessarily have to take on the role of main breadwinner, women can pursue careers, fathers are involved in childcare, the range of career choices is not limited by gender stereotypes, partnerships are not shaped by fixed ideas of gender roles. The poster campaign is displayed in the city of Zurich.
