Ruf Lanz for Sibler: Must-haves for the household
For 180 years, Sibler has been offering high-quality household items and design pieces that people simply must have. This is reflected in the truest sense of the word in Ruf Lanz’s new campaign.
Highly fashionable women present cheese graters, fondue sets and teapots as elegantly as they usually present their handbags. A well-dressed man with a wooden board in the style of a chic portfolio under his arm rounds off the first series of motifs. With the new campaign, Ruf Lanz is positioning the Sibler articles in a stylish way as "must-haves for the household". The first four subjects - the winter collection, so to speak - can be seen as public transport advertising, posters, banners, postcards and POS posters. Numerous other seasonal motifs will follow in the coming year.
Responsible at Sibler: Manuel Wiesendanger (Managing Director), Livia Wiesendanger (Project Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser, Grit Wolany (Art Direction), Markus Ruf (Text), Dave Schellenberg (Graphics), Tanja Felix, Anita Roth (Consulting). Photography: Diego Alborghetti. Representation/Producer: DS Photographers/Danielle Stutz. Image processing: Aschmann Klauser, lithograph: RTK.
