Switzerland Tourism: New Market Manager Benelux
Switzerland Tourism has appointed Yves Luetolf as the new head of the priority markets of the Netherlands and Belgium/Luxembourg, which are now managed centrally from Amsterdam. He will assume his new position on March 1, 2016.
Within the international ST market portfolio, the BeNeLux countries are of particular importance. With their more than 1.4 million hotel room nights generated annually, they will continue to shape the future of tourism in Switzerland. However, with the removal of the minimum euro exchange rate, the market environment remains extremely challenging. Switzerland Tourism has therefore decided to consolidate the markets in the Netherlands and Belgium / Luxembourg and to handle them centrally in Amsterdam.
Yves Luetolf will succeed Corinne Genoud, the current Country Manager Netherlands, as the new Market Manager Benelux. Genoud left Amsterdam at the end of April 2015 to take over responsibility for ST marketing in the UK and Ireland. On an interim basis, the Netherlands was managed by ST's Director for Western Europe, Gilles Dind.
Luetolf, a 31-year-old business economist, was most recently Global Brand & Marketing Manager at Lafarge Holcim in Zurich, where his responsibilities included brand management for the building materials group. In parallel, he successfully completed an Executive Master of Business Administration program with a focus on strategic marketing. Before that, he had already acquired a profound understanding of marketing in renowned international companies, which he shared as a part-time lecturer with graduates of the Swiss Marketing Academy in Zurich and Berlin. Luetolf speaks fluent Dutch and is proficient in several other languages.
