Franz & René defines energy city
Franz & René has launched a campaign to raise awareness of the «Energiestadt» label among a large portion of the Swiss population.
In addition, the campaign highlights the commitment of energy cities and their proud residents.
The concept is simple but effective. It explains the commitment of the energy cities in terms of smart definitions of terms such as "energy city inhabitant", "energy city child" or "energy city dog" to name just a few. A broad poster campaign was realized to address the audience from German-speaking Switzerland, French-speaking Switzerland and Ticino.
Responsible at Energy Switzerland: Chantal Purro (Communications Officer). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Yoann Cosson (Copywriter), Marco de Albuquerque (Junior Art Director), Sven Jungo (Graphic Design), Gianluca Terzini (Graphic Designer). Media: Mediatonic. Photographer: Vincent Calmel. Photo assistant: Jérémy Bierer. Production: Because Production Services. Production Manager: Laura Stucki Ferrara. Production assistant: Laetitia Cervini. Director: Fabiano Damato. Stylist: Stéphanie Girerd. Hair & Make-up: Yvann Jaggi.
