Erdmannpeisker: Celebrate 24x Christmas
During Advent, the Millionenlos offers huge chances to win every day. In the latest TV commercial for the Millionenlos, Swisslos and Erdmannpeisker showcase this in a surprising way.
In addition to the Christmas TV spot, the million-dollar lottery ticket will also be advertised 360° this year with posters, advertisements, radio spots and traditional POS media. As a key visual, the Santas are used cross-media on all channels. During promotional roadshows, they encourage visitors to shopping centers to scratch off a giant million-dollar lottery ticket and Swisslos is looking for the most surprising experiences of "real" Santas in Blick. The best stories will be published in Blick and the winner will fly to Rovaniemi in Finland to meet the realest of all Santas.
Responsible at Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Bettina Dürrenberger (Head of Product Management Lots), Patrick Weisskopf (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker, Sybille Erdmann (overall responsibility), Torsten Maas and Grit Wolany (concept) Patrick Fawer (art direction), Selina Helbling, Aline Bächler (consulting), Christina Weibel, Tabea Ott, Jenny Ziörjen (media design). Responsible at Markenfilm Switzerland: Uli Scheper (producer), Nalle Sjöblad (director), Jean-Noël Mustonen (cinematographer). PR: Panta Rhei PR. Promotion: Spool. Media Planning: Mediafactor.
