Scholtysik & Partner supports Basler Kantonalbank

Basler Kantonalbank commissioned Scholtysik & Partner with the brand strategy, the naming, the optimization of the user experience throughout the entire process, the interface design and the coordination of the web application and online marketing.

The digitalization of banking is taking shape

Within a few minutes, interested parties can Easyhypo.ch your individual offer for the redemption of a mortgage. "EasyHypo offers an online discount of 30 percent on the published standard interest rate, which can be secured up to two years in advance. At the same time, it is more convenient than ever for the mortgage borrower, because with "EasyHypo" they can take care of the entire mortgage financing process online from home, from the offer to the issuing of the contract.

Digitalization requires cooperation between different disciplines

Scholtysik & Partner contributed its experience in finance branding and digitalization across the board: Together with the bank's brand management, Scholtysik & Partner developed the brand strategy and name. Scholtysik & Partner worked closely with the bank's project management and mortgage specialists as well as an external consultancy for business processes and an IT provider to optimize the entire user experience - in terms of process, interaction, language and design. In addition, Scholtysik & Partner evaluated advertising agencies specializing in online marketing and coordinated the content and design of the campaign and web platform.