SBC Spot: The harsh reality of the visually impaired
The Swiss Federation of the Blind and Visually Impaired (SBC) uses the new TV commercial, created by CR Basel, to show in a memorable way in just 15 seconds how a visual impairment can make everyday life a challenge.
The frosted glass door is an example of many imponderable situations that visually impaired people are confronted with on a daily basis.
Responsible at SBC: Beat Luginbühl (Head of Marketing and Fundraising), Andreas Schroth (Marketing and Events Officer). Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Thomas Schaub (AD), Thomas Fux (consulting), TV producer: Markenfilm
