Valencia: New Coop Fine Food Magazine
Just in time for the Advent season, the new Fine Food magazine—which Valencia had the pleasure of producing for Coop—is being released. Titled «Moments – Enjoy with Ivo Adam,» it offers inspiration through recipes and tips for a culinary experience featuring the Coop premium brand.
Completely redesigned by Valencia, the Fine Food magazine surprises with a new look this year. In line with the current trend towards more naturalness and the redesign of the packaging, the magazine celebrates the new simplicity. With recipes for which you don't have to spend hours in the kitchen and pictures that make the joy of enjoyment tangible. Real, close to people and full of pleasure - that's how the magazine is designed according to Art Director Gianna Burghartz.
This time, too, the focus is on top chef Ivo Adam, who has created three recipes for "Moments. However, the magazine now features more background reports on fine food specialties. The recipes are structured according to different occasions of enjoyment around the theme of cooking with friends. The launch of the new magazine is accompanied by advertisements and at the POS by F4 posters and push posters.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Philipp Schenker (Head of Marketing Staple Foods/Beverages), André Deiss (Project Manager Controlling Staple Foods), Sacha Zuberbühler (Head of Advertising), Estelle Schöpfer (Project Manager Advertising). Responsible at Valencia Communication: Tommy Schilling (Senior Art Director), Gianna Burghartz (Art Director), Sebastian Refardt (Senior Copywriter), Serdal Aktas (Team Leader Polygraphy), Anke Wehner (Polygrapher), Stephanie Waller (Consulting); Production: Martin Graf (Photography), Tobias Rauschenberger (Foodstyling), Claudia Schilling (Locationstyling), Studio Frei (Dresses), K-Pony (Hair & Make-up).
