Advico Y&R: Sunday time starts today
On Sundays, things move at a slightly different pace. It’s «Sunday time»: you can just take a deep breath, stay in bed, keep your sweatpants on—and focus on the important issues of the day.
The aim of Advico Y&R's new campaign is to inextricably link Sunday, with all its positive associations, with the newspaper. The new word "Sonntagszeit" (Sunday time) was created from the Sunday newspaper and established in an initial teaser phase.
Now comes the resolution phase, which spans an intelligent arc from the cozy SonntagZeit to the relevant topics that can be discovered week after week in the SonntagsZeitung. Advertisements and banners with more than 20 subjects are now in use. Public transport advertising, further subjects and campaigns will be available soon.
Responsible at the Sunday newspaper: Marcel Tappeiner (Publishing Director), Sandra Locher (Head of Reader Marketing), Patrick Linder (Head of Advertising Regional Media German-speaking Switzerland). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Swen Morath (CD), Natasa Maricic, Julia Brandstätter (text), Sarah Paul (AD), Raphael Grob (graphics), Elias Zurbuchen (DTP), An Le, Fabrice Tobler, Rafael Tucev (programming), Urs Krucker, Pirmin Wyss (strategy), Carmela Dias (consulting).
