Ruf Lanz: Cheeky sounds for the Tonhalle Orchestra Zurich
The Tonhalle Orchestra Zurich, conducted by Lionel Bringuier, is presenting a new concert format: TOZintermezzo. Ruf Lanz has created a launch campaign for the event.
On three dates, starting at 6.30 pm, you can enjoy a key work of classical music. Short and sweet, intense and entertaining. Each concert lasts around 45 minutes. In addition, the gifted slam poet Hazel Brugger explains everything you always wanted to know about the classical concert but never dared to ask.
Thanks to its brevity and intensity as well as its uncomplicated framework, TOZintermezzo is also suitable for classical music beginners. The launch campaign by Ruf Lanz emphasizes this in a refreshing way. Masterpieces of classical music are described bluntly by people with no knowledge of classical music. Four subjects are used on advertisements, posters, e-panels, cinema slides, streetcar posters and banners. Accompanied by radio commercials.
Responsible at the Tonhalle Orchestra Zurich: Ilona Schmiel (Artistic Director), Michaela Braun (Head of Marketing and Communication), Tanja Cvetko (Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Florian Birkner (Text), Grit Wolany, Isabelle Hauser (Art Direction), Laura Hofer (Graphics), Linda Egloff, Colette Magnin (Consulting). Photography: Torsten Maas. Image processing: RTK.
