Wirz: New campaign for Smart
"When two seats are not enough" or "four seats too many" is the slogan in Wirz's new campaign for Smart.
The new Smart forfour and the new Smart fortwo are advertised side by side in a variety of different settings - each promoting the advantages of the other: So if the small fortwo doesn't have enough room for an adventure, the equally agile forfour scores with its four seats.
No matter how many seats you need, the smart feeling is included in both models. The new motifs were photographed by Arthur Mebius and can now be seen on posters, advertisements and online throughout Switzerland.
Responsible at Mercedes-Benz Switzerland: Oscar Ferrer (Head of Marketing Mercedes-Benz Cars); Dr. Carmen Mola Galván (Brand Manager smart), Ann-Kathrin Schmidt (Project Manager smart). Responsible at Wirz: Livio Dainese, Fernando Perez (ECD), Dominique Magnusson (AD), Katrin Espelage (text), Ben Staudenmann (graphics), Yves Rückert, Flurin Hardt, Julia Neugebauer (consulting), Mathias Möller, Calvin Kroehne, Adrian Huwyler (digital), Bettina Fässler (art buying); Photography: Arthur Mebius; Media: Fuel@VivaKi.
