Goldbach Group to manage its digital business from a single source in future

As of November 1, 2015, Goldbach Audience (Stefan Wagner, Managing Director) and Goldbach Digital Services (Alexander Horrolt, Managing Director) will be assigned to Roland Wittmann, Chief Strategy Officer. Goldbach Audience Poland, Jaduda in Berlin and Group IT already report to him. By bringing these areas together under one roof, the management, focus and development of the digital business can be centralized and made more efficient. Roland Wittmann will be supported by Martin Radelfinger, who will cover the areas of innovation and business development and be involved in strategic projects such as the data management platform and ad technology.

Stefan Wagner, Alexander Horrolt, Martin Radelfinger and Roland Wittmann (from left)

This does not affect Marketing Services, including Goldbach Interactive, which will continue to be assigned to Klaus Nadler.

As part of this reorganization, Goldbach Media will take over the exclusive video single-site marketing of the TV brand platforms, such as RTL Now, as well as the marketing of Wilmaa from 1 January 2016. This will enable the full potential of TV and online video to be exploited: "As TV channels and their video platforms increasingly converge, marketing these brands from a single source is something our clients need. Goldbach Audience can offer target group products for video and display in the media at the same time," says Roland Wittmann. Processing will continue to be handled centrally by Goldbach Digital Services.