Advertising Week 20/2015: What you can expect
The new issue of *Werbewoche* is here! Eight reasons why it's worth reading this issue, too.
Courage to print
The demand for carefully designed magazines, books and brochures remains high. Read the Plea of a consumer who is also a doer.
The winners of the Edi.15
The Swiss award for advertising, industrial and corporate films was held for the sixteenth time this year. Four jury teams with a total of 42 jurors assessed around 300 films in three categories over five days. Movies.
Media quality: focusing on users
On October 26, the Fög Research Institute for the Public Sphere and Society presented its freshly printed sixth Yearbook "Quality of the Media to the interested public. The figures on media usage are alarming, while those on RTVG reporting show how the media policy debate has changed.
"The small Swiss market has made us faster and better"
Michael Baum, CEO of Stailamedia, reveals in an interview with Werbewoche how he sees the present and future of the programmatic advertising market and why he is positive about the planned joint venture between Swisscom, Ringier and SRG.
Head of the week: Strong-willed in the market
A few months ago Stefanie Meierfrankenfeld moved from Milan to Zurich to manage sales for Gruner + Jahr from here. As Managing Director at Gruner + Jahr Sales Offices Switzerland & Italy, she can often be found traveling to Milan or Paris.
Social media in customer relationship management
At Smart Business Day 2015, the speakers took a look at the digital transformation through the eyes of the end customer. Werbewoche spoke with Christiane Lehrer, Head of Competence Center Social CRM at the University of St. Gallen, and Jürg Stuker, CEO of Namics, spoke about the new opportunities for customer loyalty.
"Will my donation be received?"
It's the beginning of the season for fundraisers. Theophil Butz has lost faith in the effectiveness of personalized direct mailing for donations and asks whether the donations from such mailings recoup the administrative and organizational costs or even generate a profit.
Plus: Impact Check, Beat C. Hürlimann, IAB Switzerland, Shortlist Programmatic Advertisind Day, 13 questions, Déformation professionelle, Keystone exhibition, Last but not least and much more.
