E,T&H: Petpointer launch campaign
Where's my pet? Petpointer tracks pets and keeps them safe. The agency E,T&H is promoting the product with a launch campaign.
Every year, up to 30,000 pets disappear in Switzerland. A devastating experience for their owners. That doesn't have to be the case. That's what the company Hergtech thought and developed the Petpointer - the smallest GPS-based pet tracking device in the world. It can be used to transmit the location of your pet in over 220 countries to your tablet, laptop or cell phone.
The agency E,T&H Werbeagentur supported Hergtech in all phases of business development and product launch. From naming, positioning and business plan development to packaging and sales folders, Website, user film, advertisements and product PR. The TV commercial can now be seen on all Swiss channels.
Key visuals are orphaned dog kennels and cat baskets. True to the agency's understanding of "strong message, strong impact", attention is drawn directly to the problem and petpointer is presented as an innovative solution. The result: within a few days, tens of thousands of pre-orders were received and hundreds of retailers applied to become distribution partners.
Responsible at Hergtech: Hanns Fricker (CEO). Responsible at E,T&H Werbeagentur, Rorschach: Peter Thoma (overall responsibility, consulting), Jean-Marc Demeulemeester, Brigitte Andres (creation), Erich Koller (production, media). Film production: Snapfilm, Michael Kindermann (director & producer).
