Tamedia: New organization for Advertising & Commuter Media division
Tamedia has finalized the organizational structure of the sales and service teams within its new Advertising & Commuter Media division. With the exception of new hire Thomas Passen, all management roles will be filled by existing executives.
With Sylvia Epaillard, Annina Flückiger, Tanja Heusser, Thierry Furrer, Marco Gasser and Thomas Passen, an experienced team will be responsible for looking after advertising customers, company-wide media projects and supporting service processes from the end of 2016.
Thierry Furrer will take over the management of the advertising market for all regional media from the end of 2016. In this role, he will be responsible in particular for looking after advertising customers for the regional daily newspapers in the Bern, Geneva, Lausanne, Winterthur and Zurich areas, as well as for the online platforms combined in Newsnet. At the same time, the bilingual Thierry Furrer, who joined Tamedia Publications romandes from Ringier Romandie in 2010, will be responsible for the job and real estate market as well as telephone advertising sales.
Marco Gasser will manage the entire advertising market of the 20 Minuten media group from the end of 2016 and will also assume cross-divisional responsibility for cross-media product design and the further development of convergent working methods. The federally certified marketing manager will also manage company-wide convergence projects. As Head of Advertising Market, Gasser has overseen the growth of 20 Minuten over the past 14 years to become the media network with the widest reach in Switzerland.
Thomas Passwho is moving from Ringier to Tamedia, will take over the management of the national media advertising market (Werbewoche.ch reported). Tanja Heusser, currently responsible for the regional media office in German-speaking Switzerland, will in future head the central office for all titles of the Tamedia media group. Responsibility for Digital Advertising & Services will remain with Sylvia Epaillard. The 34-year-old, who studied linguistics, communication science and computer science, joined Tamedia in October 2014 after working for a gaming publisher and Google. Annina Flückigerwho joined 20 Minuten in 2006, has been responsible for the marketing of Switzerland's strongest media brand in recent years and also managed the publishing house of 20 Minuten Friday. She holds a Master of Advanced Studies in Business Communications and is responsible for advertiser marketing, sales promotion and coordination with the reader market for the entire Advertising & Commuter Media division.
Responsibility for cross-divisional key account management lies directly with Marcel Kohler, Head of the Advertising & Commuter Media division and member of the Management Board of Tamedia. Information on the management of the new Display Classified sales team will be provided in the coming weeks. Kohler on the reorganization: "I am delighted to be able to shape the future of Tamedia's advertising market together with proven experts and long-standing colleagues."
