Alpha 245: Jumbo - the DIY store in Zurich
The Alpha 245 agency is continuing its poster campaign to promote Switzerland's most urban Jumbo store on Josefstrasse in Zurich.
Jumbo products are also depicted on the autumn and winter posters and placed in a characteristic Zurich context. In addition to current offers, the posters point out with a hearty pinch of humor that Jumbo in Kreis 5 has everything the urban Zurich resident needs, from hipsters to squatters.
Alpha 245: Urban campaign for urban Jumbo store (9.3.2015)
Responsible at Jumbo market: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing), Daniel Hofmann (Team Leader Advertising). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (Creative Direction), Patrick Bucher (Text), Barney Rees (AD), Sylvia Kohler, Inma Mendiola (Consulting), Barbara Häne (DTP), Pam Hügli, Diana Wick (Overall responsibility).
