Notch Interactive: Solutions for the Industrial Internet of Things with Swisscom
The Zurich agency Notch Interactive has created an integrated content marketing campaign for Swisscom around the new Smart Enterprise Services. A service offering that gradually leads industrial companies into the digital future.
When it comes to digital transformation, Swisscom is one of the Swiss pioneers. The company has been on a successful digitalization course in all areas for several years. Today, it is impossible to imagine the manufacturing industry without Industry 4.0. That is why Swisscom is supporting industrial companies with twelve new Smart Enterprise Services for more innovation, customer proximity and efficiency.
Thanks to the new services, industrial companies are already achieving significant competitive advantages in the initial implementation phase. "If you want to be one of the pioneers of the digital age, start now in small steps and use the disruptive potential of the Internet of Things to transform your own business model," says Sergio Chiandetti, Head of Business Process Solutions at Swisscom Enterprise Customers.
Notch Interactive accompanied the design of the new services as a design and content partner and created an integrated launch campaign under the motto "Turn your company into a smart enterprise". The campaign focuses on the possibilities and advantages of Swisscom's new services. These are dramatized in an exciting and emotional way with teaser films and application scenarios. "This is the first time we have realized such a convincing campaign with such a high proportion of content marketing at Swisscom. This takes us into new dimensions of business communication," says Tim Alexander, Head of Marketing and Brand Communication at Swisscom.
At the heart of the campaign is the website created by Notch Interactive for the new services. Here, the Industrial Internet of Things is introduced emotionally with teaser films. Users can also get to know application scenarios via interactive infographics - from the auction platform for oil suppliers to predictive maintenance and construction site solutions for truck fleets. White papers on "Predictive Maintenance" and "Smart Enterprise" demonstrate Swisscom's expertise and serve as a door opener for future collaboration. Last but not least: the new Smart Enterprise Services are introduced on specific topic pages.
Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (Creative Director), Martin Stauch (Senior Art Director), Philippe Meier, Marco Klein (Art Director), Michelle Danilschenko (UX/UI Design), Roger Oberholzer (Strategy), Juan Colmenero (Senior Content Strategist), Marcel Vogt, Alain Gantner (Consulting). Responsible for film production: Rocket Film. Responsible for the content of the whitepapers: Contents.ch
