Rod wins special award at the Euro-Effies

The special award from FEPE, the international association of outdoor advertisers, was presented to Rod on Thursday at the Effie Gala at the Cercle de Lorraine, Brussels by FEPE Executive Director John Ellery. The award was accepted by Annette Häcki, Head of Creation, and David Schärer, agency co-owner.

The reason given for the choice is the exceptional use of outdoor advertising as part of an integrated multimedia campaign to raise awareness and attention to HIV and safer sex. The campaign was the most talked-about in Switzerland and Liechtenstein last year and caused a sensation even beyond the country's borders. In three months, the campaign generated publicity worth 5.2 million Swiss francs and reached 80 percent of its target audience, he said. Commenting on the award-winning work, Mark Flys, secretary general of FEPE, said, "This campaign is a great example of how creativity and the right use of the out-of-home medium can combine to reach people and change their behavior." (hae)

Rod worked closely with Mediaschneider to implement this campaign. Mediaschneider was responsible for the entire media planning.

On the subject: "Love Life" poster works (print edition 23/2014)