BSSM repackages Neo-Angin
Doetsch Grether has given the packaging for BSSM's Neo-Angin sore throat remedy a fresh new look. The relaunch included the entire product line of lozenges and sprays.
The new design, which focuses on medical expertise and visualization of the mode of action, is intended to create a stronger brand presence and greater visibility at the point of sale. The new packaging of the popular sore throat remedy is aligned with Swissmedic specifications and is available at pharmacies and drugstores throughout Switzerland.
Neo-Angin has been distributed by Doetsch Grether since 1978. The range includes four pastille varieties in three strengths and three flavors; all without antibiotics. The product range is supplemented by the Neo-Angin spray, which is approved for use by health insurance companies.
Responsible at Doetsch Grether, Basel: Anke Hollnagel, Karin Joss (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Daniel Bard (AD); Sybille Cueni (desktop); Claudia Paganini (consulting).
