Numéro 10 : Guerrilla action for CVP
Numéro 10 was commissioned by the CVP Switzerland regarding the elections on October 18, 2015 for the concept and implementation of a national guerrilla action.
On the morning of October 8, 70 guerrillas suddenly landed in the streets of Bern. Their mission: to place crosswalks with the message "Orange brings forward" and to paste over existing crosswalks. These scenes were repeated in other cities in Switzerland.
This guerrilla action "Orange brings forward", carried out by Numéro 10, aims to show that even political parties can spread their convictions with a smile and without panic and fear mongering.The action is intended to give a positive perspective to the upcoming elections thanks to numerous actions that enlivened the streets and surprised passers-by. Cheerleaders, classical dancers, a bride and groom with their guests, "fake" policemen and athletes crossed the orange crosswalks in front of the astonished eyes of the public. On the Bundesplatz, CVP candidates with President Christophe Darbellay crossed the pedestrian crossing Beatles-style.
The aim of this action was to use humor to remind CVP sympathizers and the undecided to vote on October 18. The guerrilla action "Orange brings forward" was accompanied by a national digital campaign and newspaper ads.
