Maybaum Film stages a rollercoaster of emotions for the BFU
New drivers are three to four times more likely to be involved in accidents during their first three years than experienced passenger car drivers. That is why they should drive at least 3,000 kilometers before taking their driver’s license exam. Two web videos were produced to communicate the BFU’s recommendation.
A scream. An emergency stop. Panic in the car. This is how the film "All beginnings are parking spaces" begins. Together with the film "Practice, practice, practice", the web two-parters show why it is particularly important for learner drivers to practice a lot in private as well. The Swiss Council for Accident Prevention (BFU) recommends that learner drivers take every opportunity to gain routine without neglecting the important training they receive at driving school (Campaign page).
The Baden-based production company Maybaum Film was allowed to both develop and produce the two stories about father and daughter. The actors Camilla Toman and Oliver Koch are particularly charming and entertaining. On the way to the necessary driving experience, they go through joy, panic and disappointment - of course with the necessary happy ending.
Responsible at the AAIB: Claudia Schär (Project Management) and Thomas Kramer (Scientific Consulting). Responsible at Maybaum Film: Michel Alraun (director/screenplay), Michel Frutig (production manager/screenplay), Laurent Ulrich (DoP), Daniel Wyss (editing), Somm (color grading), Bluebox Tonstudios (mixing and mastering).
