Campaign for McDonald's Switzerland and its partners

McDonald's is breaking new ground: Based on the insight that quality is neither really definable nor objectively comprehensible from the consumer's point of view, the new campaign focuses increasingly on regional proximity and on the people behind the ingredients. Swiss farmers and suppliers are therefore portrayed. Together with McDonald's, they share one and the same passion for fresh and high-quality ingredients - for the joy of eating, according to a statement on Tuesday.

The campaign at national level kicks off with two TV spots on the subject of bread and meat. The first two spots were created in close collaboration with meat supplier Bell in Oensingen(SO) and the Fortisa bakery in Zuchwil (SO). At the local level, a poster campaign features 15 farmers, each in their own region, who supply potatoes, wheat, milk, and vegetables to McDonald's. The first two spots were produced in close collaboration with Bell, a meat supplier.

How many Swiss farmers in total supply their ingredients for the Swiss McDonald's restaurant? Over 10,000 per year. More surprising facts about this, as well as the first portraits of the farmers and suppliers, can be found at the new Campaign page. Goldbach Interactive (GBI) was responsible for the development and YJOO Communications for the content of the new responsive site.

Responsible at McDonald's: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Aglaë Strachwitz (Communications & Public Affairs Manager). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Bettina Klossner, Angelo Sciullo, Stephanie Seematter (creation), Simon Rehsche, Michaela Büsse (strategy), Stephan Lanz, Ilenia Peluso (consulting), Tobias Jean, Serge Meierhofer (digital), Agnes Meier (production), Ilonka Galliard (art buying/agency producing). Photography: Cyrill Matter (Photography), Ferco Dregelyvari (Image Editing). Film: Pumpkin Film (Production), Ben Strebel (Director), Lamar Hawkins, Christopher Novak (Producers), Blut Hamburg (Music Composition). Responsible at Goldbach Interactive: Mario Kurmann (Senior Consultant), Larissa Mörgeli (Junior Consultant), Nadine Franzen (Senior Consultant), Oliver Kohler (Consultant Project Manager), Sonja Margot (Project Manager). Responsible at YJOO Communications: Nina Krucker (CEO), Sarah Buehler (Consultant). Responsible at OMD Switzerland / Media: Adrian Thomann (Account Director), Michael Zaugg (Digital Lead).